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PR for Dummies, via Trump and the Mooch
The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field...
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Will Ad Tech Stumbles Drive More Budget to PR?
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to...
View ArticleThe Art of the Linguistic Kill Shot
I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name...
View ArticleToo Left Tweet: Brands Get Political at their Peril
via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a...
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Building Bridges to Media and the World in Jerusalem
Addressing the JVP meetup with Pnina Ben Ami I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But...
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Prepare for a Reshuffling of the Internet Deck
In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a...
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We’ve been hacked! Call the Press!
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my...
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Welcome to the Self-correcting Media Maelstrom
If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed...
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The Internet Killed these 4 Words for Me
Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become...
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How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis...
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PR – An Essential Business? Tips for Keeping Your Sanity, Job and...
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People...
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The Pandemic Forever Changed these Words
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused...
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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt
An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Pixabay Politico says they can be “happenstance or deliberately...
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Osaka Episode puts Media, Sports and Celebrity on Trial
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage...
View ArticleYour Amazing Succession PR Scene Translator
I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great...
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Hail the Superforecasters: Towards Better Predictions in Tech and PR
I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who...
View ArticleWhat’s so Funny about Peace, Hype and Understanding?
Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating...
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PR Golden Turkey Awards, 2022
It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving...
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